Front Line, SME Form Joint Venture
Front Line Management has formed a joint venture with SME Entertainment Group, the former announced Oct. 11. Irving Azoff becomes CEO while SME founder Corey Shapoff becomes president.
SME, which stands for Sports Marketing & Entertainment, has provided talent, production services and on-site event management for corporations, associations, private parties and charity events worldwide since 1991, according to a statement.
Among its corporate clients have been Coca-Cola, AT&T, Hewlett-Packard, Oracle and others. It’s also presented artists such as
The company also provides public speakers that have included George W. Bush, Tony Blair, Richard Branson and Katie Couric; comics including
SME is based in Los Angeles.