Herning A Hit

The new 14,000-capacity MCH Multiarena in Herning is a huge hit with the national media, according to reports of the opening night with Lady Gaga Oct. 20.

“If the show is there, you definitely want to go,” said Live Nation Denmark chief Flemming Schmidt, who promoted the Gaga show. He says the venue is “the best sounding arena I have ever been in.”

It seems the Danish media corps was equally impressed as the venue seems to have gone from being the talk of the town of Herning to being the talk of the entire country. Herning is a 46,000-population, largely farming community that’s known as “The Capital of the Heath.”

The arena is the last phase in a development that includes a football stadium, plus covered areas for exhibitions and conferences, with variable capacities according to organisers’ needs.

Prince was the second act in, Oct. 22 promoted by ICO Concerts. Elton John and Ray Cooper, Linkin Park, Kylie Minogue and Roger Waters are in the pipeline.