Posse.com Relaunches

Posse.com, the Australian site allowing fans to make money by promoting their fave acts online and selling concert tickets and CDs for them for a commission, relaunched after a major capital injection.

Posse.com kicked off last May as a trial. It was the idea of Evermore manager Rebekah Campbell who found it more effective to get their fans to sell tickets than advertise.

She and co-partner, booking agent Brett Murrihy, signed a commercial partnership with UK-based EMI International, which will use Posse to encourage fans to promote their acts.

Posse is setting up offices in London and Los Angeles, Campbell told Pollstar.