Pollstar Live! Keynote

Pollstar is pleased to announce that Fred Rosen and Tom Ross, two true giants of the modern concert business, have agreed to do the keynote conversation at 9 a.m. on Saturday, Feb. 5 at the Pollstar Live! conference.

Fred Rosen changed the industry with the rise of Ticketmaster by transforming event ticketing from a show cost center into a substantial revenue stream for many of today’s venues, promoters, and even the artists themselves.

Tom Ross created the music department at a then-fledgling agency named CAA and systematically built it one major headliner at a time into what today is a global booking powerhouse.

They will take a frank look at the evolution of the live music business, where it’s at today, and where they think it is going in the future. Expect to hear an open conversation from two guys with the cojones to speak honestly from their perspective because they’ve been there, done that, and have already donated the T-shirt.