MTV Digital Awards

As if the world needed yet another awards show, MTV is planning a non-traditional one to recognize digital music.

The network hasn’t decided what format the show will take, but MTV says it will be a “multiscreen experience” including Internet, social and mobile media – but not broadcast.

It will be “an interactive musical mess” to celebrate “the cool and the geekdom,” according to Van Toffler, president of MTV Networks Music and Logo Group. “It will be sloppy. It will be interactive. It will be customizable. It will be fun and unexpected.”

MTV hopes to unveil the show in April or May.