Q Prime Cuts Jive

Q Prime has ended a 12-year radio promotion partnership with the Jive Label Group, the company announced March 31.

Promotion team members will continue to work on the current campaigns of management clients Three Days Grace and Cage the Elephant with the label.

But, according to a statement, Q Prime intends to focus its efforts on its roster and independent record label, Mom+Pop Music Company.

“Although the music industry has contracted over the past several years, Q Prime’s services have never been more in demand due to the full-service management model we offer all of our clients,” said Warren Christensen, senior VP of promotion. “That, in addition to the speed at which Mom+Pop has been breaking new artists, has necessitated not only that our team focus solely on our own artists,” as well as an expanded staff.