CAA Sports Partners With 49ers Stadium

CAA Sports has scored a new client in the NFL’s San Francisco 49ers, which have tapped the agency to market naming rights for the team’s proposed future home stadium in Santa Clara, Calif.

The agreement, made on behalf of officials in the city, signals the start of a two-year search for a naming rights sponsor to help fund the 68,500-seat football stadium, according to the San Jose Mercury News.

Mayor Jamie Matthews recently told team representatives to “go get a bunch of money” following the announcement of the naming rights search, the paper said. A bunch of money might be an understatement as the stadium build is expected to cost $937 million.

Team sales officer John Vidalin said in a statement that CAA’s “reputation as market makers” should prove invaluable during the search.

“The strength and scope of their network capabilities is unequalled in the industry, and should prove to enhance our target reach,” he said.

CAA Sports’ Michael Levine added that the stadium’s environmentally friendly elements and state-of-the-art technologies should provide a unique platform for a company to align itself with the franchise.

Several tech companies including Intel, Oracle and Applied Materials are based in Santa Clara.

The stadium is scheduled to open in time for the 2015 NFL season.