The Edge Takes On Tix

U2’s The Edge is dipping his toes into the ticketing world with Ticket Text, a ticketing startup based in Ireland.

Ticket Text recently introduced Ticket ABC, a mobile ticketing solution, according to the TechCrunch blog, and secured $350,000 in seed funding from The Edge.

Other investors have reportedly brought Ticket Text’s initial round of funding to $1 million.

Ticket ABC is a white-label mobile ticketing solution for venues, artists and brands, the company says on its website. The service aims to provide a low cost and consumer-friendly method to sell and distribute tickets online.

To that end, CEO Mark McLaughlin told TechCrunch Ticket ABC is optimized for mobile phones so consumers can purchase tickets from mobile browsers and venues, and artists can then communicate with these customers and up-sell.

Ticket ABC also includes an integrated wireless solution for scanning mobile tickets, an automated refund process, the ability to create seat maps and various social features.

The company is planning to use its cash infusion to expand in Europe and eventually the U.S., TechCrunch said.