Soccer Stadiums Form Alliance
Seven soccer-specific stadiums have banded together to form the Soccer Stadium Alliance in an effort to attract more concerts and other live entertainment events to their venues.
The Alliance has retained Donnie Frizzell of Modern Music Services in an effort to increase concert bookings at Ohio’s Columbus Crew Stadium, Dick’s Sporting Goods Stadium in Commerce, Colo.; Pizza Hut Park in Dallas; Livestrong Sporting Park in Kansas City, Mo.; PPL Park in Philadelphia; Jeld-Wen Field in Portland, Ore.; and BC Place in Vancouver, Canada. The relationship with MMS is non-exclusive, and the Alliance is open to expansion with new members.
The formation of the Alliance allows member venues to submit a joint offer to targeted artists, while each individual building will carry all risk and promote their particular show.
An advantage of forming such an alliance is to promote a pool of alternative outdoor venues in the 12,000- to 35,000-capacity range.