SXSW’s Grulke To Face The Music

Melbourne will get tips from Austin on rebranding itself as live music capital of the world, and how it supports its musicians through initiatives like Entertainment Zones, lease discounts for non-profit arts companies, loan schemes and special parking permits.

These will be addressed by Brent Grulke, creative director of South by Southwest for 16 years, at the fourth Face The Music summit.

It will be Nov. 18-19.

Grulke will spend a week in the city, attending Face the Music, the Australian World Music Expo, the EG music awards and the independent music showcase Melbourne Music Week.