Moshtix’s Festival Report
Just less than 84 percent of Australian festivalgoers believe that attendances at festivals are declining because of rising ticket prices.
About 40 percent believed that the “experience” had worsened; 52 percent said there are just enough festivals in Australia and 27.2 percent believe there are too many.
All these were revealed as part of online ticketing agency Moshtix’s inaugural State of Festival Market Report. Conducted with CoreData, it polled 2,949 people.
In other findings, 56.3 percent preferred to watch a favourite act in a pub; 23.4 percent opted for festivals.
The lineup is the most important factor when punters decide to attend a festival, and most would be happy to pay more for food and beverages if it helps the environment.
Many are annoyed by the behaviour of other patrons.
News Ticketing CEO Adam McArthur said the report shows there is potential for growth for festivals, but that promoters need to stay connected to their audiences.
“The research uncovered three key findings,” he said “Firstly, what consumers are and aren’t willing to pay when it comes to attending festivals.
“Secondly, opportunities for promoters to evolve their festivals and maintain a relationship with their key audience and, finally, how the festival experience has changed for consumers over the last five years.”