Pollstar Tech Update: Event Pages

Just for fun we locked our highly talented web programmers in a room for two weeks while feeding them nothing but deep-fried Kool-Aid balls and Jose Cuervo. The results after the jump.

To be honest, we weren’t quite sure what they were mumbling about when we opened the door to the storage room where they spent the last two weeks. But after we sent them down to Pollstar’s in-house detox center / pistol range, those wide-eyed ramblings turned into actual words – “event pages.”

As you can probably guess, the latest tweaks to the Pollstar.com patented system of displaying tour dates are so simple that we could whip ourselves if not for the fact we already pay someone to do that for us. Simply put, our new “event pages” help eliminate the clutter on the page and provide you with an easy way to zoom in on the event you’re interested in.

Take Katy Perry, for example, When you call up her tour dates you’ll see a lower-case letter “i” to the right of each listing. Clicking on it gives you the “event page” listing all the information for that specific concert, including venue information. What’s more, if those lower case “i” icons appear to overlay our professionally drawn ticket icons, that means we have ticket links for that show.

Photo: AP Photo
Z100 Jingle Ball 2010, Madison Square Garden, New York City

For instance, clicking on the “i” to the far right of Perry’s Nov. 15 gig at the XL Center in Hartford, Conn., gives you a listing of everyone on the date (in this case Katy Perry and Ellie Goulding) along with links for directions to the venue as well as to its website. Plus, you’re likely to get more than one ticket link. For this show we have two links –Ticketmaster along with prices, while the second link takes you to FanSnap.com.

We admit we should have done this a long time ago.  However, other duties, such as redesigning multilevel algorithms for determining international monetary conversion rates for ticket service fees in a devalued euro economy, have kept our programmers busy for quite some time. Meanwhile, we’re already looking forward to discovering what else our I.T. department might come up with if provided with the necessary intellectual stimulus to make it happen.

For example, next week we’re going to stick them in the emergency outhouse out back for two weeks with only deep-fried Hostess Chocolate Pudding Pies and MD 20/20 for nourishment. Can’t wait to see how that turns out.