Features
‘X Factor’ In 2012
Simon Cowell’s U.S. version of his successful U.K. talent contest has been a hit and a disappointment. The show has increased Fox television’s Thursday nights to the top spot in the 18-49 age range – the best in the network’s history. It’s also clocked other reality TV shows like “Survivor” (we checked – it’s sill on the air), “Dancing With The Stars,” “The Amazing Race” (also still on the air) and others.
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Fox’s president of alternative entertainment, Mike Darnell, said it was a “no brainer” to renew the series.
However, it can be considered a disappointment because Cowell touted a nightly viewership of 20 million. Turns out, in a TV world saturated with performance contests, the show has wound up with a very respectable 13 million average. Which is good – not “Modern Family” good, but still good.
But not so good that Fox hasn’t reportedly reimbursed advertisers for the difference between projections and reality.