Intellitix Hires Festival Nut

Serge Grimaux has recruited self-confessed festival nut Steve Jenner to help grow his RFID ticketing business in the European outdoor market.

The Virtual Festivals founder joins Intellitix after spending two years as digital director for UK promoter Kilimanjaro Live, where he grew the Sonisphere Festivals’ online following to more than 500,000 Facebook fans.

The site had 6 million unique web visitors, enough to stake a claim as the world’s largest online festival following.

Prior to that, Jenner established both the UK and European Festival Awards, using his Virtual site as their platform. The next UK awards are at London Roundhouse Nov. 15.

As Intellitix’s director of operations for the UK and Europe, he’ll work out of the company’s new London offices on Buckingham Palace Road.

He joins former IQ editor Greg Parmley, who two weeks ago joined Intellitix as chief information officer.

The company’s European expansion will build on its success in North America, where last year it activated more than 1 million RFID wristbands across festivals including Coachella, Bonnaroo, Lollapalooza, Outside Lands, Austin City Limits, Electric Zoo and Moogfest.

Gordon Masson has been named as the new editor of ILMC journal IQ, following Parmley’s switch to Intellitix. “It’s out with the old and in with the slightly older,” said 42-year-old Masson as he took up his new role.

He brings with him a decade of experience working on music industry trade papers including Billboard, Audience and Music Week.

IQ publisher Chris Prosser says he sifted through “shed loads” of applicants to find Parmley’s successor and discovered that he was “spoilt for choice.”