Readymade’s history dates back to the ‘90s when the musician/songwriter/producer released the Wellfed Boy demos under the imprint as a 12” vinyl. Benson, who is also a co-founder of The Raconteurs, has since teamed up with manager Emily White to launch Readymade as a legitimate record label.
“Brendan produced 5 albums in 2011, including his own,” White said. “Launching Readymade gives us the option of a release platform tailored to each album under the same home. We wanted a way for Brendan to be able to create music when and how he wants and be able to put out the music sans any barriers. The answer to what we were looking for is Readymade.”
An announcement explains that Benson and White are working with a team “of credible individuals and companies within the industry to work on album releases for a commission taken from music sales and song placements. The new approach allows them to operate without front-end costs while providing greater motivation and potential payoff for all parties involved.”
Benson’s fifth album, What Kind Of World, is set for release April 21 through BrendanBenson.com with an April 24 street date. Young Hines, the first artist signed to the Nashville-based label, will put out Give Me My Change April 10.
After playing SXSW in March, Benson heads to Nashville to perform at The Mercy Lounge April 28.
The following month he plays Philadelphia’s World Café Live May 3; New York’s Bowery Ballroom May 5; San Diego at The Casbah May 10; and West Hollywood, Calif., at the Troubadour May 12. Young Hines opens Benson’s new dates (with the exception of SXSW). The Howling Brothers provide additional support at the Nashville show.
An American Express presale for the New York show begins Jan. 11. The general on-sale is Jan. 13. Tickets for the rest of the dates are on sale now.
For more information click here for Brendan Benson’s website.