Make Way For Merch

How popular is One Direction? One indicator is the British boy band’s merch, which is beginning to appear at venues the day before shows.

Live Nation Touring has worked out deals for One Direction’s shows in Detroit, Toronto and Chicago (so far) to advance the boy bands’ shirts, sweatshirts, posters, photos and concert programs.

In Detroit, for example, merch is available the day before the concert at the Fox Theatre June 1. It will be sold next door at the former Johnny Rockets restaurant to alleviate long lines at the show.

A merch stand will be at the same location day of show.