Pitbull Kodiak Video

Pitbull is nothing if not a good sport, and Walmart is nothing if not smart.

Let’s face it: when an online campaign regarding Walmart, Pitbull and Sheets Energy Strips took a turn toward the whimsical, Walmart had every opportunity to go all Florida on it and stuff the ballot box. Instead, it knew a good thing when it saw it:

The effort to send the summer-loving, sunglass-wearing, ice-cream-suit sporting hip-hopper to the lofty climes of Alaska was the best thing ever for the marketing campaign. Below is how it turned out: