Gudinski Teams With Commercial Radio

Australian tour promoter and label executive Michael Gudinski’s Mushroom Group has teamed with commercial radio’s peak association to unveil new talent.

The new initiative, called First Break, is open to any unsigned act that has not received airplay.

Mushroom Group and Commercial Radio Australia will both fund airplay and marketing revenue for the winner, as well toward its touring, videos and social media activation.

“I’ve long been passionate about the quality of the current crop of local artists and generally supporting Australian music,” Gudinski, chair of the Mushroom Group, said “First Break will give a unique opportunity to a solo performer or band, who have perhaps got themselves to a certain level, to really kick in some doors.”