The Kosovo-born and London-raised Ora has been building a fanbase in the U.K. and Europe through support slots with Coldplay, Drake and DJ Fresh, and she’s setting her sights on the U.S. next with a little help from Jay-Z.
Hova, who helped Ora score a prime slot on the “Made In America” lineup, took the singer under his wing in 2009, signing her to his Roc Nation label. Ora worked for two years with artists including Will.i.am., Drake, Kanye West and Diplo to produce her first album and the hard work paid off.
Ora dropped in the U.K. in August and debuted at the top of the charts, spawning three consecutive No. 1 singles in the country for “Hot Right Now,” “How We Do (Party)” and “R.I.P.”
A U.S. release is forthcoming so, for now, Ora is relying on powerhouse vocal performances to win over Stateside crowds.
The strategy seems to be working.
CAA’s Cara Lewis told Pollstar Ora “hasn’t performed many shows in the U.S. yet, but the response so far has been incredible with an element of surprise because she’s a new artist with a very seasoned performance. Of course the international response has been overwhelming.”
Ora’s plate will be full with plenty of promo and radio events in coming months, Lewis said, but she’s also making time to tour.
The singer heads out for a short run of 1,000- to 1,200-capacity rooms with Iggy Azalea and Havana Brown beginning Oct. 20 in Los Angeles and winding up Oct. 30 in New York.
Next year includes support dates with Usher, and Lewis said to expect more festivals and innovative packages.