Eventim Rolls Out Fan Ticket
CTS Eventim is trying to roll back the years to when a show ticket was considered a souvenir by producing a special ticket that “revives a lost element of fan culture.”
The Bremen-based company, arguably Europe’s biggest ticket seller, is now producing admission tickets with customized band or tour designs that will once again make a ticket a collector’s item.
Eventim chief Klaus-Peter Schulenberg says the ticket-with-a-motif harks back to “the good old days” and makes tickets “emotional” again.
“A beautiful ticket makes you look forward even more, and the concert much more memorable,” he said.
The new “Fan Tickets” got a successful launch when they were first made available for the upcoming Depeche Mode tour, where sales are running nearly 25 percent stronger than the act’s last European jaunt.
On the first day of sale, fans bought 45,000 tickets for the show at Berlin Olympic Stadium June 9. The other German shows in Stuttgart, Frankfurt, Munich, Leipzig, Hamburg and Dusseldorf will all sell out a long way in advance.
The Fan Tickets are the product of a novel technology that involves digitally combining individual motif and ticket data in real time and applying them directly to the tamper-proof Eventim ticket blank using a special high-performance printer.
Printing, packaging and dispatch are centralised and fully automatic, and the concertgoer receives a unique, personalised ticket.