But for Howard, who’s sold out shows across the U.K., Europe and the U.S., and whose debut album Every Kingdom topped the British charts, holding on to a bit of anonymity hasn’t been bad so far.
“I’ve always been quite proud of the fact we’ve sold a lot of records and I can still walk down the street and have people not know who I am,” he added.
The English singer-songwriter has been quietly building a career in recent years headlining and through support slots for Jack Johnson, Xavier Rudd, and Brett Dennen in Europe and Mumford & Sons in the U.S.
Partisan Arts’ Tom Chauncey first learned of Howard in 2010 and said he’s watched his performance and sound evolve into something that really resonates with fans.
“The energy and the way fans are responding to him, it’s genuine,” Chauncey told Pollstar. “The music is great, it’s catchy, but it’s deep. He’s more than just talented – I think he’s really got a point of view with his music and he’s connecting with people.”
In New York City alone, Howard progressed from selling out Mercury Lounge to Bowery Ballroom, Webster Hall and Terminal 5 on subsequent visits. And when he returns to the city to headline Central Park Summerstage in July, Chauncey anticipates equally swift sales.
“I’m expecting he’s going to sell 5,000 tickets there,” he said.
Howard has a busy summer on the horizon with slots at festivals in the U.K., Europe and U.S.