AEG Falls Foul Of ASA

AEG Live received a warning from the UK’s Advertising Standards Authority for promoting a Kanye West show earlier this year as a “one-off,” then adding further dates.

BBC News reported that AEG had offered fans tickets to see the show at London’s Hammersmith Apollo Feb. 24.

However, someone complained that the description was misleading as two concerts were subsequently announced.

The ASA has told the U.S.-based concert promoter that it must no longer describe gigs as “one-off” if there is a chance more dates could be announced.

AEG says the concerts weren’t “typical events” and the first of them was arranged and marketed “at extremely short notice and was intended to be a one-off performance.”

However, there was a strong demand for tickets and it decided to put on additional shows in order to meet that demand.
The ASA acknowledged the concert promoter had no plans to hold additional concerts at the time the original advert was posted.

It also said: “We considered the claim ‘one-off’ was likely to be interpreted by consumers who received the ad to mean no other Kanye West concerts would take place in the UK.”

Two days after the original announcement was made, AEG added further concerts on Feb. 23 and March 1.

West has just released his seventh studio album, Yeezus, which has topped the UK album chart.