Victoria Justice

There’s no shortage of singers attempting the leap from tween-TV stardom to touring musician, at varying levels of success. But Justice and her team, including Jonathan Shank of Red Light Management, are taking a pragmatic approach to develop a music career for the long haul.

She’s got a high-profile gig for the summer, co-billed on an amphitheatre tour with Big Time Rush. But her one-off dates prior to that outing show she can hold her own, with sellouts at Philadelphia’s Mann Center for the Performing Arts and Cape Cod Melody Tent in Massachusetts.

Shank acknowledges it can be a challenge building a music career for an artist well-established from years of work in television, with shows like “Zoey 101” and “Victorious” under her belt. But he’s determined to continue the momentum Justice is building on the music stage.

“The focus has been on the music since [“Victorious”] went off the air. So certainly going forward will be a juggling act between TV, film and music,” Shank told Pollstar. “We have to figure out a way to carry the fan base along and make the mainstream aware of who she is as an artist. She’s an amazing vocalist and performer. She’s a breath of fresh air for a lot of young adults and parents alike.”

In addition to her singing and acting talent, Justice is flexing her chops as a songwriter as well.  Her single, “Gold,” is currently climbing the charts and Justice expects to release a debut album early next year.

“The strategy really is to continue to build her social media presence, continue to have her out there in the touring market and figure out an entry point at radio for her next single,” Shank said, adding there will be more headlining dates and international touring later in the year.