C3’s New Brazilian Partner

Pollstar Staff
1:30 pm, Tuesday, 08/06/2013
News

Austin-based C3 Presents, the producer of Lollapalooza Brasil, now has a long-term partner in Sao Paulo-based T4F Entretenimento – Time 4 Fun – a leading live entertainment promoter in South America.

The announcement comes less than a year after C3 unveiled a partnership with Globo Organization’s GEO for more events in the South American country, beginning with the 2012 Lollapalooza Brasil.

T4F said it expects to announce details of the 2014 festival “soon.”

Lolla 2013 took place in March at the Jockey Club in Sao Paulo, featuring artists including Pearl Jam, Flaming Lips, The Black Keys, Alabama Shakes, Deadmau5, Steve Aoki, and Kaskade.