Meet Crayon Pop
The Wall Street Journal reports that the label has taken on Crayon Pop, a five-girl vocal and dance group whose YouTube video for the song “Bar Bar Bar” has been seen more than 2 million times since it was released June 20.
In July, Edgar Berger, CEO of Sony International, and Denis Handlin, president of Sony Asia, visited South Korea for the express purpose of finding an artist that Sony could bring to the world.
They concluded that Crayon Pop could “make it in the global market,” according to a spokesperson for the Sony Music Korean branch.
The main point of appeal is the group’s choreography, which is humorous and inventive, and its repetitive melodies, both of which are reminiscent of Psy‘s dance music.
Unlike more conventional K-pop girl groups, Crayon Pop doesn’t go for a sexy style.
They are purposely adolescent and wear school uniforms, motorcycle helmets and yellow jumpsuits. In their latest single, the membersjump up and down in a strict pattern that copies the movement of a five-cylinder engine. Because the dances and lyrics are easy to parody, the group’s name has spread very quickly.