Big Deal In Singapore

Singapore-based bank OCBC has secured naming rights for various facilities as the largest corporate sponsor of the 35-hectare Singapore Sports Hub.

The $50 million, 15-year deal was signed Nov. 11 and allows the bank naming rights for the multi-purpose indoor arena, aquatic center, National Stadium Club Lounge and the VIP Lounge.

The National Stadium and the 

The sponsorship funds will be reinvested into the Hub’s operations to “benefit the entire Singapore Sports Hub infrastructure, including helping to sustain community facilities and program,” the Hub’s CEO Philippe Collin Delavaud, according to the Straits Times.

The bank’s chairman, Cheong Choong Kong, added that the money will fund activities that are “typically not commercially viable” for the operator to address.

It is the first time a Singapore sports facility has been the object of commercial branding.

The $1.33 billion Sports Hub is scheduled to be completed in April 2014.