SFX Buys i-Motion

Robert Sillerman’s SFX Entertainment has furthered its European growth by buying i-Motion, the German dance promoter that also has festivals in Poland and Belarus.

A month ago it paid $130 million for Amsterdam-based ID&T, a leading worldwide producer of dance music festivals and events.

I-Motion’s eight festivals include Nature One, a 65,000-capacity event on the old missile base at Pydna, near Frankfurt.

It also has the 45,000-capacity Ruhr-In-Love, which is at the Olga Park in Oberhausen, and the 25,000-capacity Mayday Festival in Dortmund.

I-Motion, which started in 1994, has 20 full-time and 10 part-time staff.

“I-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe’s biggest country and is a portal to the fast-growing EMC markets of Continental Europe,” Sillerman said.

I-Motion chief exec Oliver Vordemvenne said his company is excited to join forces with SFX.

“It is rewarding to see the electronic music scene develop as it has. After almost 20 years as a part of the scene, it is the logical next step and is a great opportunity for our company,” he said.