SFX Buys Ticketer
For $16.2M

Having mopped up a host of EDM promoters, SFX Entertainment has started on the ticketing business by paying $16.2 million for a 75 percent stake in Paylogic. 
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Paylogic, which was set up in The Netherlands eight years ago, has already provided ticketing services for numerous European music events promoted by ID&T, which was acquired by SFX earlier this year. 

“We are very enthusiastic about being part of developing this worldwide EMC company,” said Paylogic chief commercial officer Jan Willem van der Meer. “It gives us the opportunity to really further advance and develop the most optimal ticket and data solutions for this market and others.”

Paylogic, which was originally formed by a small group working on e-commerce solutions, has since grown to 2,000 clients across its offices in Groningen, Amsterdam, Berlin and Antwerp.

It’s sold more than 20 million tickets throughout Europe, Latin America, Asia, Africa and the United States.

Paylogic made its U.S. debut in September, selling tickets for the TomorrowWorld event in Georgia, which pulled more than 120,000 people.

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