Tower Of EDM

Live Nation and Motorola have launched a marketing and sponsorship program aimed at EDM fans including live events, social media and mobile platforms.

Photo: Grady Brannan

The initiative includes one very visual element – a 6-story LED tower described as an “immersive sensory installation” – and the Moto X Kandi Shop design studio that allows customers to design their own Kandi bracelets on site.

Similar to its installations at Insomniac’s Beyond Wonderland and the HARD: Day Of the Dead festivals, the expanded program will be rolled out to all Live Nation U.S. EDM festivals, according to a Live Nation statement.