Industry Noize: Idaho Center Now Ford
The Idaho Center in Boise has a new sponsor in Ford, which will have its name in front of the original title.
The name Ford Idaho Center will arrive Feb. 1 and the facility’s four venues will be named The Ford Arena, The Ford Amphitheatre, The Ford Sports Complex and The Ford Idaho Horse Park.
Financial terms are $1 million over five years and Ford is already working to extend the partnership, according to a statement.
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