MAMA Swats The Fly

A downturn in the publishing business is being given as MAMA Group’s reason for shutting down The Fly, the free-issue music mag it’s run for the last 15 years. 

The Fly had previously been available at UK record shops and venues.

It once had a circulation of more than 100,000.

At that time it was the UK’s biggest free music paper, having started from being a listings sheet in Camden, north London, in 1999.

It soon went national: Largely down to free distribution, it overtook Q, Mojo and NME to become the UK’s biggest music mag.

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