Screen Revenues Close To £19M

The news will be a fillip for next week’s trade mission to Los Angeles, when the UK industry will meet Hollywood and try to persuade it to use more British content.

Last year’s sync business was boosted by the likes of Rudimental, whose “Feel The Love” was the soundtrack to the Visit Britain TV advert, Ellie Goulding’s “Explosions,” which was used to promote ITV’s “Where Drama Lives” promo, and Tom Odell’s “Another Love” placed in BBC’s trailers over the Christmas period.

This year the 10th export-focused Los Angeles Sync Licensing Mission – organised and supported by UK Trade & Investment and the BPI – will be in the heart of Hollywood at the iconic Capitol Tower June 2-6.

“A huge part of the BPI’s role is to create opportunities for British music and the businesses behind the artists to flourish in overseas markets,” said BPI international director Chris Tams. “In the absence of national radio in a large country like the US, it can be incredibly difficult for an artist to raise their profile. Therefore having your music placed on a cult TV show, blockbuster movie or catchy commercial can open a world of opportunities for a musician.”