Industry Noize: Eventbrite Revamps Focus

A recent new hire at Eventbrite includes April Chang from PayPal as a new VP of Engineering, Consumer & Infrastructure Operations, TechCrunch reported. Chang sees the online ticketing service changing focus toward becoming more of an “event suggestion marketplace.”

Eventbrite co-founders Kevin and Julia Hartz told the site the company was already sort of headed in this direction, as many buyers return to Eventbrite after purchasing tickets to look for more events.

But now, the company apparently plans to position itself as a “go-to site for event discovery, in addition to social integration and the wide inventory of events on the company’s platform,” TechCrunch said.

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