Features
Flume
Juggernaut. Phenomenon. Those are the words used by Steve Goodgold, Flume’s responsible agent for North America. In just two years, the Australian producer went from a 20-year-old kid putting out a single called “Sleepless” to selling out multiple nights in Los Angeles and New York.
No one thing made Harley Edward Streten one of the explosive artists on the electronic music scene, having headlined Australia’s Laneway Festival and packed Coachella’s Gobi tent. Some could argue it was his remix of Lorde’s “Tennis Court” that shot him to the stratosphere but Goodgold, who reps Flume alongside Latane Hughes at the Windish Agency, disagreed.
Photo: Courtesy Future Classic
“The Lorde thing was big and helped, but we had already been on sale for the tour and saw tickets plowing through,” he said. “Flume was in the middle of his explosion – already going 200 mph in fourth gear – and (with “Tennis Court”) it went to fifth gear.”
Flume is returning to Los Angeles in August and was originally booked for one night at Club Nokia, but it sold out immediately. A second show was added that sold out in a few days. A third was added and it is on the verge of a sellout.
“We pretty much sold through just under 7,000 tickets two months before the shows,” Goodgold said. “Instead of adding another Club Nokia, we added one in the O.C. at Observatory for another 1,000 tickets and that went in one day also. Who knows what we could have done? It’s not unreasonable to believe if we had booked the Forum it would have sold out.”
The same was true for New York. Flume is playing Terminal 5 July 16-18.
Photo: Courtesy Future Classic
“He’s probably the biggest artist in Australia,” Goodgold said. “Whatever the magic is that propelled him there is now carrying him over into the rest of the world, particularly America. I think it’s a sign of the times, particularly in the electronic music space where people are really hungry for something unique, something great, something different. And nobody really sounds like him.”
Goodgold agreed that Lorde and Flume have similar story arcs – there was a point in each one’s career where everything took off in a hurry.
“We’re pretty fortunate that we represent both of these artists,” he said. “When Tom (Windish) signed Lorde, he got there early. He loved her. He believed in her. He thought she was going to be a star. Yet you never see coming that it is going to happen so quickly.”