InMusic’s Homegrown Success

With the market expanding due to dance festivals run by Brits and for Brits, Croatia’s homegrown InMusic Festival may also be benefiting from an increase in its UK visitor numbers.

Photo: Julien Duval

in Croatia

InMusic’s Ivana Jelaca told Pollstar that about 10 percent of this year’s record-breaking 20,000-crowd was from the UK, although that may be some 90 percent less than the Brit-run EDM fests on the Adriatic coast, which market their events as package holidays.

However, InMusic may also be a holiday for its UK visitors as Jelaca reported that Brits made up 40 percent of the overnight campers.

InMusic also noticed an increase in the number of visitors from Spain, Germany and Slovenia. The 20,000-per-day crowd was also treated to some site improvements, including that it now takes place on two islands in a lake beside the River Sava in Belgrade, with a pontoon bridge linking the festival arena to the camping site.

The acts helping InMusic show promise as a tourist attraction June 23-25 included The Black Keys, Pixies, The Fratellis, MGMT, Flogging Molly, Foals, and Bombino.