ATP Slays Its Jabberwocky

Almost two years ago, promoter Barry Hogan was forced to sell half of ATP to UK-based MAMA Group in order to guarantee its survival. Hogan liquidated his promoting company, transferred all its assets to a new unit called Willwal Limited and then did the deal with MAMA.

He released a statement regarding the loss of Jabberwocky on ATP’s website, blaming poor ticket sales.

It said “all our efforts could not take those sales to the point that we needed to finally stage the event. “In the past ATP has weathered losses such as this and gone on with the show, taking huge direct financial blows as an independent company,” Hogan explained. “But on this occasion, with an event of this scale and the high production costs that come with it – if we had gone ahead; it would have 100 percent been the end of ATP.”

All other ATP Presents shows are expected to go ahead as planned, including the 2-year-old ATP Iceland.

Refunds for Jabberwocky will be available to all customers at the point of purchase. The festival’s lineup included Neutral Milk Hotel, Liars, Panda Bear, Caribou, Deafheaven, and James Blake. Jabberwocky was co-promoted by Pitchfork and Spanish festival Primavera Sound.

The festival follows in the footsteps of the similarly sized (about 15,000-capacity) Alt-Fest and Another World, which were also cancelled at the 11th hour this year.