Industry Noize: TAG Acquires Bobby Roberts Company

The Bobby Roberts Company has a new owner in The Agency Group, which announced the acquisition Aug. 12.
Travis James, Gavin O’Reilly, Bobby Roberts, Nick Meinema, and Lance Roberts.

Under the terms of the agreement, TAG’s Nashville office will see the additions of newly appointed Vice President Lance Roberts and booking agents Travis James, Josh Garrett, Matt Rizor and Alec Vidmar, along with their respective rosters.

Bobby Roberts will continue his involvement as a strategic consultant in the enlarged Nashville operations.

“All of us at The Bobby Roberts Company are very pleased to become a part of The Agency Group family through this exciting merger,” Roberts said. “We now have the resources, tools and additional agents to better serve and enhance the touring needs of our artists. The possibilities are endless for our roster with The Agency Group’s team of professionals and their various departments, and under the combined leadership of Nick Meinema and Lance Roberts we will have much to offer artists, managers and the overall Nashville music community.”

From the press release:

The system of booking dates by Agents in the Nashville office will be territorial, instead of The Agency Group’s standard Responsible-Agent system.  Territories will be allocated as follows:

Lance Roberts – TN, ND, SD, NE, KS, MN, IA, MO, WI, IL
Travis James– MI, IN, OH, KY, WV, PA, NY, VT, ME, NH, MA, CT, RI, NJ
Scott Galloway – AR, LA, TX, OK, MN
Josh Garrett – FL, MS, AL, GA, SC, NC, VA, TN, MD, DE
Alex Vidmar – WA, OR ,MT, ID, WY, CO, UT, NV, CA, AZ, AK, HI
Justin Hill (Performing Arts Centers) – WA, OR, MT, ID, WY, CO, UT, NV, CA, AZ, AK, HI
Nick Meinema – Canada

The deal also expands TAG’s presence in Nashville.

The agency recently celebrated its second anniversary in the city.

“We see Nashville as a vital music hub and an essential ingredient in our global strategy. The addition of The Bobby Roberts Company’s roster to our list of internationally acclaimed country artists solidifies our place within the genre,” TAG CEO Gavin O’Reilly said. “We are delighted and honored to carry on the goodwill and proud legacy built by the incomparable Bobby Roberts and to welcome a group of talented agents.”

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