Features
Iowa Fair Numbers Posted
An Iowa state auditor’s report included the gains and losses of booking the grandstand at the Iowa State Fair.
The fair has a decent history of talent buying success Of 53 acts that have played the fair since 2008, only nine lost money, according to the report from the Des Moines Register.
The biggest loss went to Janet Jackson‘s 2011 concert, who cost $107,000 more than she brought in with ticket sales. Last year’s fair had three nights that came up short.
“You don’t make money on everything you do in life,” Triangle Talent CEO David Snowden said.
The audit also showed that country and classic acts were tried-and-true winners. Last year the fair brought in Dierks Bentley with Justin Moore with an artist guarantee of $212,985 and grossed $315,276. It also brought in Toby Keith with Kip Moore for $430,000, with ticket sales of $450,849.
Casting Crowns with Jeremy Camp cost $140,839 and gross ticket receipts were $204,810. Also, last year, the fair brought in Victoria Justice with Pentatonix for $130,000 but only made $81,548 in ticket sales, and a night of comedy featuring Dana Carvey, Dennis Miller and Kevin Nealon brought in $139,194 but the performers were paid $212,985.
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Other acts to perform since 2010 include Journey, Jason Aldean, Def Leppard with Heart, Larry the Cable Guy, and Jeff Dunham.