Tweet And Buy

Twitter is testing a “buy” button that will allow users to make purchases or donate to charities in between tweets.

Photo: AP Photo / Richard Drew
Twitter is testing a way to let users shop or make charitable contributions between tweets.

The test, said to include a small percentage of Twitter mobile users, follows the May rollout of a joint service with Amazon that allows shopping by hashtag, and the purchase of Cardspring Inc., which lets users redeem deals and discounts through merchants’ tweets, according to Bloomberg.

It’s also the latest endeavor to monetize Twitter since the company hired former Ticketmaster CEO Nathan Hubbard to help bulk up its e-commerce initiative.

“We want to be a bridge between a consumer wanting something and getting it,” Hubbard told Bloomberg. “Conversations are happening every second on Twitter with artists and charities and consumer, and many of those conversations are leading to transactions already.” Initial merch to be made available includes releases from musicians including Brad PaisleyEminemKeith UrbanDemi LovatoMegadethPharrell, and Wiz Khalifa, according to Deadline.

Retailers include Home Depot and Burberry, while charitable partners include nonprofits The Nature Conservancy and GLAAD. After clicking the buy button, users will be prompted to enter shipping and payment information.

Then the order will be sent to the merchant for delivery. Users’ personal information will be encrypted. And credit card details won’t be given to sellers without permission.