Industry Noize: ArenaNetwork Expands To Theatres

ArenaNetwork, a booking association of North American venues, will launch TheaterNetwork, a new division featuring independently owned and operated theatres in the 2,000- to 4,000-capacity range, in January 2015.

ArenaNetwork had previously been working with eight theaters across North America, and has already begun working with a few others in advance of the official launch. The company plans to limit membership to 20 theatres in the first year, according to a statement.

“The ArenaNetwork staff and our Executive Committee felt that we could use the daily contact we have with agents, promoters, and producers of live events to expand into the theatre space as well,” said ArenaNetwork CEO Ed Rubinstein. “The response we’ve received has been overwhelmingly supportive and we’re excited to continue growing.”

TheaterNetwork will operate out of the ArenaNetwork office in Los Angeles.

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