New Tech For Rhythm & Vines

Rhythm Group’s two southern summer festivals, Rhythm & Vines and Rhythm & Alps, will this year trial new technology in a partnership with Spark and Spotify.

The campaign, titled My Festival Story, allows attendees to access a radio-frequency identification wristband to connect, collect and share their festival experiences. Spark’s Jason Paris confirmed the trial was inspired by Spotify’s campaign at Coachella this year.

Rhythm Group CEO Kieran Spillane emphasized his firm’s history of early adoption of festival technology to create new experiences for patrons.

“By connecting with on-site check-in points, the campaign will allow our audiences to listen to set lists from the artists on stage and build a detailed map of where they were during the festival,” he said.

This year’s three-day Rhythm & Vines includes local and international names such as Bastille, Netsky, Chet Faker, and MØ among its 75 acts. The festival kicks off New Year’s Eve at Waiohika Estate Vineyard in Gisborne.