Ekstra Bladet claims it does not immediately appear as if fans are “so interested in the English hitmaker.” “I am getting bored of this,” Koopmans told Pollstar. “I had the same stories in Switzerland and especially Sweden from the yellow press in the past years.”
When the Hamburg-based FKP Scorpio chief started new festivals in Switzerland and Sweden, both became targets for each country’s tabloid media.
“At least we are in good company as Ekstra Bladet did the same throughout the last three years with Roskilde,” Koopmans explained.
In 2012 Ekstra Bladet reported “Springsteen ticket flop at Roskilde,” but the show went on to sell out and the festival had a decent year. The following year it said Metallica tickets weren’t going well – this time the headline said “Metallica ticket flop at Roskilde” – but once again the festival had a successful year.
Last year, under a headline that said “Rolling Stones’ tickets unsold,” Ekstra Bladet was once again suggesting Roskilde was going through skinny times. The festival sold out.