LN Partnering On Beale Street Venues

Two aging venues in the East Beale Street neighborhood of Memphis, Tenn., are getting new looks and booking thanks to a strategic partnership agreement with Live Nation.

Plans call for a complete transformation of The New Daisy Theater, which opened in 1936, as well as The Palace, which is under construction on the site of the former Club Crave. Local architecture firm Archimania is helming the projects.

“We find a lot of the content nowadays is more in the venues the size of The Palace and the New Daisy Theater, where all the artists are developing, and with the rich musical history of Memphis it’s the perfect market for Live Nation to support,” Live Nation’s House of Blues COO Ben Weeden said in a statement.

The new 2,400-capacity Palace will be a concert venue and nightclub with the flexibility to house concerts for local, regional, and national touring artists, dance nights, and high-end corporate events.

The restored New Daisy will hold 1,100 patrons and include VIP viewing boxes, new bar areas and restrooms, a balcony, a smoking patio and new sound and audio systems.

Developers Steve Adelman and JW Gibson are hoping to usher in a new era of entertainment in the downtown Beale Street community through the projects.

“After extensive talks with Live Nation, it became apparent that they share the same vision for live music in Memphis by carrying its rich tradition forward to a new level, and establishing it once again as the king of the mid-south,” Adelman said.