Jockey Club Live Tries Cricket

The London-based firm behind live music shows at the 15 horse racing tracks owned by The Jockey Club is expanding its operation to English country cricket grounds.

There have been very few links between music and cricket, apart from the game being mentioned in 10 CC’s Dreadlock Holiday, but that will change Aug. 1 when Boyzone plays at the Ageas Bowl in Hampshire, on the eve of the one-day game between the county and Middlesex.

“Following the ongoing success of our ‘Jockey Club Live’ division, which we launched in 2014 and which goes from strength to strength, we believe that we have created a strong template that will allow us to combine major music events with other sports,” said Music + Sport chief ops officer Andrew Wilkinson.

The Jockey Club, which has just announced record turnover of £171 million ($255 million), has clearly benefited from more than 300,000 people attending the 32 shows in 2014 from the likes of Tom Jones, and Wet, Wet, Wet. Jones, Boyzone, Kylie Minogue, The Kaiser Chiefs, and Spandau Ballet will also play racetracks in 2015.