Carmike Adding Concerts

Carmike Cinemas wants to add content to its theatre chain for weekday evenings, including broadcasting concerts.

A partnership with Fathom Events will see Carmike Cinemas presenting up to 200 special events per year that will include concert performances, sporting events and other entertainment at its 150 participating theaters in 31 states.

Carmike is debuting the new programming by offering free admissions to introductory events such as Hall and Oates – Live in Dublin, Swan Lake and The Phantom of the Opera.

“We’re thrilled to partner with Carmike Cinemas to expand their alternative content offerings and bring one-of-a-kind cinema entertainment to new audiences throughout the US,” Fathom CEO John Rubey said.