Kwat Is Firmly Back

We can remove the “former” from CEO Jeff Kwatinetz’s management company, The Firm. It’s back, some seven years after it folded.

Photo: Pollstar
at CIC 2007. 

And, like its previous incarnation, The Firm is located in Santa Monica, Calif., where it will again focus on music, film and television and sports.

After shuttering The Firm, which was the home of artists including Korn, Kwatinetz opened Prospect Park, where he remains CEO. Prospect Park hit turbulence a couple of years ago and filed for bankruptcy protection after a dispute with ABC over licensing of canceled soap operas for the Internet.

Management functions of Prospect Park will migrate to The Firm, according to, after Kwatinetz realized most Hollywood management shops were consolidated into divisions of larger conglomerates.

Remaining television projects will remain at Prospect Park. New film and TV projects will go to The Firm. And client Ice Cube, who has worked with Kwatinetz for the last 18 years, according to Deadline, will take his production company CubeVision to The Firm.

The deal with Ice Cube reportedly includes N.W.A biopic “Straight Outta Compton,” “Ride Along 2” and “Barbershop 3.” The Firm’s roster will include P.O.D.Dead Sara, and Five Knives on the music side, according to Deadline.

The company is also to develop non-basketball-related revenue for the National Basketball Players Association. The Firm’s executive team includes GM Jeremy Summers and Angelica Cob-Baehler. Kwatinetz and Summers will continue to oversee Prospect Park Records and its roster including Five Finger Death Punch.