LN Partners With National Australia Bank

LN will offer NAB’s Australian customers benefits including primary access to concert ticketing, VIP packages, “money-can’t-buy” experiences and specialised content.

The bank’s market capitalisation makes it one of Australia’s four largest financial institutions and 21st largest bank in the world, with 12.7 million customers in Australia, New Zealand, UK, U.S. and Asia.

Michael Coppel, Melbourne-based president and CEO of LN Australasia, said: “Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement. Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide.”