Best Buy Theater Now Playstation Theater

AEG Live has announced the new name for the Best Buy Theatre in New York’s Times Square: Playstation Theatre.

Along with new interior and exterior signage, Playstation Theatrte will include live performances “available on Playstation Network,” although further information is not provided. 

The new branding arrives as the venue celebrates its 10-year anniversary; financial details and the length of the contract were not disclosed.

“As a leader in global entertainment, PlayStation is the perfect partner for a venue centrally located at the ‘crossroads of the world.’” AEG Live VP Mark Shulman said in a statement. “As the live music experience evolves, it’s important to AEG Live to stay ahead of technology and trends, and as many of our younger fans are gamers as well, we are excited for the possibilities at PlayStation Theater.”