“A Personal Music Archive 1978–1994,” included ticket stubs from concerts Gershon attended over the years – everything from Bob Dylan to Nirvana, Elvis Costello, Blondie, Prince, Neil Young, and the Grateful Dead – that he scanned and enlarged into prints.
He explained to Architectural Digest that he “missed the days of innocence” as a young concertgoer in the ’70s, and wanted to tell a story through the ticket stubs. “Back then you would save the ticket as a souvenir and buy a concert shirt and then wear the shirt the next day to show everyone you were there,” he said. “Now, there’s rarely a ticket at all. You’re scanned on the phone, and you go to the show and post iPhone photos to social media to show everyone you were there.”