Poland's PGE Arena Renamed

A five-year contract was signed between energy company Energa and Arena Gdansk Operator, the administrator of the biggest sports venue in Pomerania.

Now called Stadion Energa Gdansk, the cooperation between Energa Group and Arena Gdansk Operator aims to “motivate inhabitants of Tri-City to perform any recreational and sports activity through usage of this particular sports venue and its premises,” an official statement reads.

Pawel Adamowicz, the president of Gdansk, hopes the partnership will help attract new clients: “We want to emphasize that, here, in ‘Stadion Energa Gdansk’ important events happen, here people [are entertained], make businesses, meet friends and celebrities and of course support their home team Lechia Gdansk.”

For Energa the deal means brand exposure. An ice rink, as well as a science center called Planeta Energa, is supposed to be added to the stadium’s premises in the near future.

While the official website of the city of Gdansk says the deal was worth 22.5 million PLN (Zloty) or $5.4 million per year, other sources suggest the price will be determined by whether the stadium is used to capacity – with a minimum of 3 million PLN per year. The deal with former sponsor Polska Grupa Energetyczna ran five years and was worth 35 million PLN.